Product Principles in 60 seconds
How to Keep the Users Coming Back?
Have you ever noticed how some products become daily habits?
(Like how 433M users can't start their day without Spotify...)
Let's explore a fascinating product puzzle-
Q: Why do users abandon new features so quickly? ⚠
Take a guess before reading on!
Didn’t get your answer?
Scroll down…
The Problem 🤔
The usual suspect—"lack of engagement"—isn't the real story.
It goes deeper: Truth is, users will stick around— But only if the feature fits their existing behavior. (Just like how checking Spotify feels as natural as checking the time)
The Plot Thickens 🎯
Scroll down, and it gets interesting...🤯
When digging deeper into successful products...
A pattern came out that explains why some features become habits while others collect digital dust.
—10X convenience.
Take Blinkit's transformation of grocery shopping:
Turned a 30-minute ordering process into 7 minutes
Reduced it to just 3 taps ...Creating an "aha moment" that keeps users coming back.
Product Principle: The Behavior Match Rule ✅
96% of sticky features align with users' natural behavior patterns.
And if a feature demands new habits without 10X value, 80% of users drop off.
Q: So, how do we build features users actually return to?
Solution ahead...
The Framework 📝
With millions of features launching daily — Let's make sure yours becomes part of users' natural routine!
Remember: Habits formed = Users retained.
YOUR TURN🖋️
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—Akshay